
January 23, 2026

If you can’t make good content with the bare minimum, better gear won’t save you.
Ryann Carr was part of the MrBeast team and now runs Rise Wave Media, helping creators and brands hit tens of millions of organic views.
She's recruited for major YouTubers and watched people with Hollywood resumes crash and burn because they couldn't check their ego.
They showed up saying, “I’m going to make this better,” instead of learning how the channel actually works.
What worked six months ago can die overnight and you have to be okay with that.
She also broke down why creators plateau. It’s not always the algorithm, it can be audience saturation. Everyone who wants your content is already watching
Growth comes from expanding who the content is for. Keep the core. Widen the door.
Her pet peeve? The perfectly staged "day in the life" videos where the influencer wakes up with a full face of makeup and the kids all say "thank you mommy" in unison.
Yeah. That.