From SF Fog to SoCal Sun: How Amplify Summit Turned E-commerce Conversations into a Founder Reset

Amplify Summit, Newport Beach. Definitely a different vibe.

Palm trees, poolside conversations, and 𝘢𝘤𝘵𝘶𝘢𝘭 sun ☀️. Coming from SF… that alone changes your mood!

A few days talking e-commerce with a pretty wild mix: Shark Tank founders, Big brand operators, TikTok teams... Creators who actually understand distribution, not just branding.

What struck me most wasn’t the hype, it was how practical the conversations were.

What’s converting right now. Why short-form video is becoming the storefront. How creators and brands are collapsing into the same role.

In between talks, we had way too much fun: Filming content around the hotel with Marie Schneegans 📹. Interviewing speakers between sessions. Meeting cool people with a lot of business advices.

Also: coding by the pool in Southern California hits different than a hoodie in the SF fog 😅.

Conferences are evolving. The best ones feel less like panels and more like temporary communities that actually build together.

Thanks again Amplify Founderverse for the great organization!