We’re writing a book about TikTok Shop.

Because pretending it’s “just another channel” is already costing teams real money.

On our podcast, it keeps coming up as the priority. Not experimental. Not optional. Board-level.

Across CMOs, Heads of Growth, CX leaders, same signal: TikTok Shop is where distribution, trust, and customer experience are colliding right now.

This isn’t a hype piece. It’s a field guide, with expert takes from people in the trenches.

What TikTok Shop actually is (and what it isn’t). What strong operators do instead of chasing virality. How creators, CX, and distribution reinforce each other. And where AI genuinely changes the game: support, ops, content loops, feedback, scale.

We’re an AI CX agency. So we’re obsessed with one question:

How do you turn TikTok Shop traffic into trust, not just transactions?

Email us at marie@14.ai and I’ll add you to the list to get a copy when it’s ready.