
December 10, 2025

One of the best parts of being a founder is doing grunt work at the ground level.
When we onboard a new customer, I become their chatbot support agent for a few days.
I'm in there answering tickets manually, learning their business, understanding how their customers actually ask questions.
We do this to train our model, but I'm always surprised at how many high-level takeaways I end up with after being boots on the ground.
So if you see my face around on the chatbot, don't ask anything weird 😉